Your discovery questionnaire has been submitted. We'll review your responses and come back with the most suitable sourcing options, samples and pricing for what you're building.
Discovery
This questionnaire helps us understand exactly what to source for you — formulations, packaging, accessories and samples. Answer what you can, skip what you're unsure of. There are no wrong answers.
What we're building
What products are you interested in?
Select everything that applies.
Brow kit
Wax, tint and accessories for at-home brow treatments.
The original ideaLash kit
Lash tint and/or lift — a natural companion to the brow kit.
Add-on or standaloneBrow + lash combined
One kit, full treatment. A complete at-home beauty ritual.
Best valueThe model
How do you see this working?
Starter kit + refills
Full kit first, consumables on repeat. Most common subscription model.
RecommendedFull kit every time
Everything re-sent each cycle. Simpler for the subscriber.
SimpleOne-time purchase
No subscription. Test demand first, add a sub model later.
Low riskThe customer
Who is using this kit?
Skin type
Sensitive
Reacts easily, needs gentle formulas
Normal
No particular concerns
Oily
Needs oil-control formulas
Mixed
Broad market, needs versatile formulas
Experience level
Complete beginner
Never done it at home before
Some experience
Has tried it, not confident yet
Confident
Knows what they're doing
Professional
Trained or working in beauty
Price point per kit or subscription
Under $40
Mass market
$40 – $80
Accessible premium
$80 – $150
Luxury tier
$150+
Ultra premium
Section 1 of 5 — Brows
Think about the person using this at home. What should the experience feel like?
Waxing
What wax format appeals?
Select all that interest you.
Hard wax beads + warmer
Beads melt in a branded warmer, applied warm, peels clean. No strips needed. Most professional result.
Most popularHard wax pot + warmer
Pre-filled pot in a warmer. Same peel-off result, neater than loose beads. Warmer is fully brandable.
NeatCold wax strips
No equipment needed. Rub to warm, press on, peel. Beginner-friendly.
Equipment-freeTinting
What tint format appeals?
We recommend PPD-free for home subscriptions — broader market, easier to label.
Cream tube
Classic squeeze tube with developer. Familiar, easy to use, great for branding.
Most familiarGel pump bottle
Airless pump, precise dose. Feels premium and modern.
PremiumDual vial set
Matched glass vials. Strong unboxing moment. Single-use luxe feel.
LuxeHenna powder kit
Powder + activator. Fully natural. Lasts 4–6 weeks on skin. Very on-trend.
NaturalHybrid brow stain
Liquid stain, no mixing. Apply and wipe. No developer needed.
No-mixShades
Which brow shades at launch?
Most brands start with 4–5 core shades. Tap to select.
Blonde
Warm Brown
Deep Brown
Espresso
Ash Grey
Taupe
Auburn
Black
Accessories
What goes in the brow kit?
Essential tool set
Angled brush, spoolie, spatula and mixing dish.
Premium tool set in pouch
Full set in a branded fabric or velvet pouch.
Elevated unboxingAftercare balm
Post-wax soothing balm. Calms skin, reduces redness.
Barrier cream
Applied before wax to protect sensitive skin.
Brow growth serum
EGF or peptide serum to support fuller brow growth between treatments.
Nourishing brow oil
Conditioning oil dropper. Hydrates and supports hair growth.
Brow setting gel
Clear hold gel to groom and set brows between wax appointments.
Brow mapping string
Helps achieve symmetry before waxing. Popular in professional kits.
Cosmetics
Daily brow makeup
Optional — add if you want a full brow range beyond the treatment kit.
Brow pencil
Precision pencil with built-in spoolie.
Brow pomade
Thick cream formula for bold, defined brows.
Brow powder palette
Dual shade compact with angled brush.
Section 2 of 5 — Lashes
Lash tint
What lash tint format appeals?
Cream tube
Classic tint + developer tube format. Familiar and reliable.
Most commonSingle-use sachets
Pre-measured tint and developer in individual sachets. No waste, hygienic.
HygienicDual vial set
Matched glass vials for tint and developer. Premium feel.
LuxeShades
Lash shades at launch?
Black
Dark Brown
Blue Black
Graphite
Lash lift
Are you interested in a lash lift kit?
Full lash lift kit
Complete kit — lifting lotion, setting lotion, nourishing treatment and tools.
CompleteLift + tint combo kit
Lift and tint together in one kit. The most popular lash treatment combination.
Popular comboRefill sachets only
Consumables only — for subscribers who already have the tools.
RefillAccessories
What else goes in the lash kit?
Under-eye gel patches
Collagen or hydrogel patches to protect the lower lid during treatment.
Micro brushes + spoolies
Disposable application brushes for precise tint application.
Lash growth serum
Conditioning serum to support lash health between treatments.
Lash lift booster
Pre-treatment serum to enhance lift results and longevity.
Conditioning treatment
Nourishing overnight treatment applied after tinting or lifting.
Cosmetics
Daily lash products
Optional — add if you want a full lash range beyond the treatment kit.
Mascara
Natural, lengthening or volumising — or all three in one.
Lash curler
Rose gold mechanical curler — strong brand piece for gifting.
Under-eye treatment patches
Retail-friendly daily hydration patches. Easy add-on product.
Section 3 of 5 — Packaging
Box style
What should the box feel like?
Select one direction — or describe something different in the notes.
Noir matte
Matte black magnetic box, gold foil. Dramatic and luxe.
PremiumMagnetic book box
Open-back magnetic closure. Clean interior reveal. Reusable.
Ivory kraft
Textured natural kraft. Blind embossed logo. Earthy luxury.
NaturalBlush pink
Soft feminine luxury. Gold foil detail. Highly giftable.
Stone grey minimal
Warm greige. Typography only. Clean Scandi-luxury aesthetic.
MinimalSubscription cadence
How often should it arrive?
Monthly
Every 4 weeks
Every 6 weeks
Most common for wax + tint
Every 8 weeks
Lower frequency, higher AOV
Subscriber's choice
They select at checkout
Separate subscriptions
Brow and lash on different cycles
Section 4 of 5 — Launch
Where you're at
What stage are you at?
Idea only
Still exploring — no brand yet
Planning launch
Working towards it, not live yet
Ready to launch
Brand exists, need product
Existing business
Already trading, expanding range
Formulation
Product development preference
Proven private label
Existing formulas, your branding. Fastest to market.
Semi-custom
Modify existing formulas — scent, colour, minor adjustments.
Fully custom
Develop from scratch. Longer lead time, maximum differentiation.
Not sure yet
Guide me based on budget and timeline.
Market
Primary market
Australia
New Zealand
USA
UK
Europe
Other
Hero product
If your brand became known for one product, what would it be?
Branding & digital
Would you like help with branding, website or hosting?
This isn't part of our sourcing service — but we can connect you with Karasukai for brand identity, Shopify builds and hosting. Just flag it here and we'll follow up separately.
Section 5 of 5 — Vision
The dream
Describe your dream beauty brand in your own words.
No structure needed. Write it however it comes to you.
Numbers
Timeline & volumes