Thank you.

Your discovery questionnaire has been submitted. We'll review your responses and come back with the most suitable sourcing options, samples and pricing for what you're building.

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Discovery

Let's find
the right products.

This questionnaire helps us understand exactly what to source for you — formulations, packaging, accessories and samples. Answer what you can, skip what you're unsure of. There are no wrong answers.

What we're building

What products are you interested in?

Select everything that applies.

Brow kit

Brow kit

Wax, tint and accessories for at-home brow treatments.

The original idea
Lash kit

Lash kit

Lash tint and/or lift — a natural companion to the brow kit.

Add-on or standalone
Brow + lash combined

Brow + lash combined

One kit, full treatment. A complete at-home beauty ritual.

Best value
Anything else you have in mind?

The model

How do you see this working?

Starter kit + refills

Starter kit + refills

Full kit first, consumables on repeat. Most common subscription model.

Recommended
Full kit every time

Full kit every time

Everything re-sent each cycle. Simpler for the subscriber.

Simple
One-time purchase

One-time purchase

No subscription. Test demand first, add a sub model later.

Low risk

The customer

Who is using this kit?

Skin type

Sensitive

Reacts easily, needs gentle formulas

Normal

No particular concerns

Oily

Needs oil-control formulas

Mixed

Broad market, needs versatile formulas

Experience level

Complete beginner

Never done it at home before

Some experience

Has tried it, not confident yet

Confident

Knows what they're doing

Professional

Trained or working in beauty

Price point per kit or subscription

Under $40

Mass market

$40 – $80

Accessible premium

$80 – $150

Luxury tier

$150+

Ultra premium

Competitor or inspiration brands Even one name tells us more than a hundred tick boxes.
Anything to add?

Section 1 of 5 — Brows

Your brow kit

Think about the person using this at home. What should the experience feel like?

Waxing

What wax format appeals?

Select all that interest you.

Wax beads + warmer

Hard wax beads + warmer

Beads melt in a branded warmer, applied warm, peels clean. No strips needed. Most professional result.

Most popular
Wax pot + warmer

Hard wax pot + warmer

Pre-filled pot in a warmer. Same peel-off result, neater than loose beads. Warmer is fully brandable.

Neat
Cold wax strips

Cold wax strips

No equipment needed. Rub to warm, press on, peel. Beginner-friendly.

Equipment-free
Warmer colour preference? Available in black, white, pink, blue, purple — or custom.
Notes on waxing
Anything to add?

Tinting

What tint format appeals?

We recommend PPD-free for home subscriptions — broader market, easier to label.

Cream tube

Cream tube

Classic squeeze tube with developer. Familiar, easy to use, great for branding.

Most familiar
Gel pump

Gel pump bottle

Airless pump, precise dose. Feels premium and modern.

Premium
Dual vial

Dual vial set

Matched glass vials. Strong unboxing moment. Single-use luxe feel.

Luxe
Henna powder

Henna powder kit

Powder + activator. Fully natural. Lasts 4–6 weeks on skin. Very on-trend.

Natural
Hybrid stain

Hybrid brow stain

Liquid stain, no mixing. Apply and wipe. No developer needed.

No-mix
Formula requirements?
Notes on tinting
Anything to add?

Shades

Which brow shades at launch?

Most brands start with 4–5 core shades. Tap to select.

Blonde

Warm Brown

Deep Brown

Espresso

Ash Grey

Taupe

Auburn

Black

Anything to add?

Accessories

What goes in the brow kit?

Tool set

Essential tool set

Angled brush, spoolie, spatula and mixing dish.

Premium tool set

Premium tool set in pouch

Full set in a branded fabric or velvet pouch.

Elevated unboxing
Aftercare balm

Aftercare balm

Post-wax soothing balm. Calms skin, reduces redness.

Barrier cream

Barrier cream

Applied before wax to protect sensitive skin.

Brow growth serum

Brow growth serum

EGF or peptide serum to support fuller brow growth between treatments.

Nourishing brow oil

Nourishing brow oil

Conditioning oil dropper. Hydrates and supports hair growth.

Brow gel

Brow setting gel

Clear hold gel to groom and set brows between wax appointments.

Brow mapping string

Brow mapping string

Helps achieve symmetry before waxing. Popular in professional kits.

Notes on accessories

Cosmetics

Daily brow makeup

Optional — add if you want a full brow range beyond the treatment kit.

Brow pencil

Brow pencil

Precision pencil with built-in spoolie.

Brow pomade

Brow pomade

Thick cream formula for bold, defined brows.

Brow palette

Brow powder palette

Dual shade compact with angled brush.

Anything to add?

Section 2 of 5 — Lashes

Your lash kit

Lash tint

What lash tint format appeals?

Lash tint cream tube

Cream tube

Classic tint + developer tube format. Familiar and reliable.

Most common
Single-use sachets

Single-use sachets

Pre-measured tint and developer in individual sachets. No waste, hygienic.

Hygienic
Dual vial

Dual vial set

Matched glass vials for tint and developer. Premium feel.

Luxe
Notes on lash tint

Shades

Lash shades at launch?

Black

Dark Brown

Blue Black

Graphite

Anything to add?

Lash lift

Are you interested in a lash lift kit?

Full lash lift kit

Full lash lift kit

Complete kit — lifting lotion, setting lotion, nourishing treatment and tools.

Complete
Lift + tint combo

Lift + tint combo kit

Lift and tint together in one kit. The most popular lash treatment combination.

Popular combo
Refill sachets

Refill sachets only

Consumables only — for subscribers who already have the tools.

Refill
Anything to add?

Accessories

What else goes in the lash kit?

Eye patches

Under-eye gel patches

Collagen or hydrogel patches to protect the lower lid during treatment.

Micro brushes

Micro brushes + spoolies

Disposable application brushes for precise tint application.

Lash growth serum

Lash growth serum

Conditioning serum to support lash health between treatments.

Lash lift booster

Lash lift booster

Pre-treatment serum to enhance lift results and longevity.

Conditioning treatment

Conditioning treatment

Nourishing overnight treatment applied after tinting or lifting.

Notes on lash accessories

Cosmetics

Daily lash products

Optional — add if you want a full lash range beyond the treatment kit.

Mascara

Mascara

Natural, lengthening or volumising — or all three in one.

Lash curler

Lash curler

Rose gold mechanical curler — strong brand piece for gifting.

Treatment patches

Under-eye treatment patches

Retail-friendly daily hydration patches. Easy add-on product.

Anything to add?

Section 3 of 5 — Packaging

The unboxing

Box style

What should the box feel like?

Select one direction — or describe something different in the notes.

Noir matte

Noir matte

Matte black magnetic box, gold foil. Dramatic and luxe.

Premium
Magnetic book box

Magnetic book box

Open-back magnetic closure. Clean interior reveal. Reusable.

Ivory kraft

Ivory kraft

Textured natural kraft. Blind embossed logo. Earthy luxury.

Natural
Blush pink

Blush pink

Soft feminine luxury. Gold foil detail. Highly giftable.

Stone grey

Stone grey minimal

Warm greige. Typography only. Clean Scandi-luxury aesthetic.

Minimal
Notes on packaging

Subscription cadence

How often should it arrive?

Monthly

Every 4 weeks

Every 6 weeks

Most common for wax + tint

Every 8 weeks

Lower frequency, higher AOV

Subscriber's choice

They select at checkout

Separate subscriptions

Brow and lash on different cycles

Anything to add?

Section 4 of 5 — Launch

Your launch strategy

Where you're at

What stage are you at?

Idea only

Still exploring — no brand yet

Planning launch

Working towards it, not live yet

Ready to launch

Brand exists, need product

Existing business

Already trading, expanding range

Anything to add?

Formulation

Product development preference

Proven private label

Existing formulas, your branding. Fastest to market.

Semi-custom

Modify existing formulas — scent, colour, minor adjustments.

Fully custom

Develop from scratch. Longer lead time, maximum differentiation.

Not sure yet

Guide me based on budget and timeline.

Anything to add?

Market

Primary market

Australia

New Zealand

USA

UK

Europe

Other

Anything to add?

Hero product

If your brand became known for one product, what would it be?


Branding & digital

Would you like help with branding, website or hosting?

This isn't part of our sourcing service — but we can connect you with Karasukai for brand identity, Shopify builds and hosting. Just flag it here and we'll follow up separately.

Anything to add?

Section 5 of 5 — Vision

Your brand vision

The dream

Describe your dream beauty brand in your own words.

No structure needed. Write it however it comes to you.


Numbers

Timeline & volumes

When do you want to launch?
Starting order quantity in mind?
Approximate budget for first order?
Anything else you want us to know?
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